Pengaruh Intrinsic Dealer Quality, Extrinsic Dealer Quality, Dealer Payment Equity Terhadap Brand Equity pada PT Astra International Tbk. (Auto 2000) di Palembang

Fuadi, Felik (2010) Pengaruh Intrinsic Dealer Quality, Extrinsic Dealer Quality, Dealer Payment Equity Terhadap Brand Equity pada PT Astra International Tbk. (Auto 2000) di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

Studi ini meneliti pengaruh kualitas Dealer Intrinsik, Ekstrinsik kualitas Dealer dan Dealer Ekuitas Pembayaran melalui Brand Equity Toyota di PT ASTRA INTERNATIONAL Tbk (AUTO 2000) di Palembang. Penelitian ini memiliki empat tujuan. Tujuan pertama adalah untuk mengetahui pengaruh Intrinsik Dealer Kualitas (X1) melalui Brand Equity (Y) Toyota di PT ASTRA INTERNATIONAL Tbk. (AUTO 2000) di Palembang. Tujuan kedua adalah untuk mengetahui pengaruh Ekstrinsik Dealer Kualitas (X2) melalui Brand Equity (Y) Toyota di PT ASTRA INTERNATIONAL Tbk. (AUTO 2000) di Palembang. Tujuan ketiga adalah untuk mengetahui pengaruh Dealer Pembayaran Ekuitas (X3) melalui Brand Equity (Y) Toyota di PT ASTRA INTERNATIONAL Tbk. (AUTO 2000) di Palembang. Tujuan keempat adalah untuk mengetahui pengaruh Intrinsik Dealer Kualitas (X1), Ekstrinsik Dealer Kualitas (X2), Dealer Pembayaran Ekuitas (X3), secara simultan melalui Brand Equity (Y) Toyota di PT ASTRA INTERNATIONAL Tbk. (AUTO 2000) di Palembang. Data dikumpulkan dengan menggunakan metode kuisioner. Responden adalah pelanggan yang membeli mobil di PT ASTRA INTERNATIONAL Tbk. (AUTO 2000) saat itu mereka menggunakan fasilitas layanan. Pengambilan sampel digunakan metode purposive sampling. Ada 130 kuisioner dibagikan. Analisis data penelitian menggunakan (Statistik Produksi Pelayanan dan Solusi)versi 14 program dengan Metode Regresi Sederhana dan Regresi Metode.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Intrinsik Dealer Kualitas, Ekstrinsik Dealer Kualitas, Dealer Pembayaran Ekuitas dan Ekuitas Brand
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Maria Virginia Lim
Date Deposited: 19 Oct 2020 06:51
Last Modified: 20 Oct 2020 04:38
URI: http://eprints.ukmc.ac.id/id/eprint/4652

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