Pengaruh Experiential Marketing Terhadap Revisit Intention Pada Obyek Wisata Kuliner Kenten Street

., Caroline (2020) Pengaruh Experiential Marketing Terhadap Revisit Intention Pada Obyek Wisata Kuliner Kenten Street. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The purpose of this study is to analyze the effect of experiential marketing in increasing revisit intention in Kenten Street which is one of the culinary attractions in Palembang. The population in this study are consumers who visit Kenten Street. The sample used was 100 respondents using purposive sampling technique. This study uses primary data taken from questionnaires distributed online. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the Sense and Relate variables have a positive and significant effect on Revisit Intention at Kenten Street dining places, while the variables Feel and Think were found to have an effect but not significant on Revisit Intention at Kenten Street dining places, and Act was found to have no effect on Revisit Intention at Kenten Street restaurants.

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