Pengukuran Kinerja PT Catur Adiluhur Sentosa TBK Cabang Provinsi Sumatera Selatan Dengan Pendekatan Balanced Scorecard

Wijaya, Christian Yonathan (2017) Pengukuran Kinerja PT Catur Adiluhur Sentosa TBK Cabang Provinsi Sumatera Selatan Dengan Pendekatan Balanced Scorecard. Other thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to help PT Catur Adiluhur Sentosa Tbk branch South Sumatra province in setting the strategy for measuring the company's performance by using a balanced scorecard approach. In this study, the population is all employees of PT Catur Adiluhur Sentosa Tbk branch South Sumatera, while samples were taken by using quota sampling method and obtained 48 sample. The variables in this study are the balanced scorecard perspectives, namely financial perspective, customer perspective, internal business processes, and learning and growth perspective. Financial perspective is measured by using ROA, GPM, and sales growth. Customer perspective is measured using subscriber growth, the number of customer complaints, and customer acquisition. Internal business process perspective is measured using the ratio of defective products. Learning and growth perspective is measured using employee turnover, absenteeism, and employee satisfaction. The study states that the whole performance of PT Catur Adiluhur Sentosa Tbk branch South Sumatra in 2014 and 2015 is in the category enough. By the financial perspective, the company’s performance is in the category bad. By the customer perspective and internal business processes, the company's performance are in category good. By the perspective of learning and growth, the company’s performance is in the category enough.

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