Analisis Pengaruh Drive For Environmental Responsibility Dan Supporting Environmental Protection Terhadap Keputusan Pembelian Tupperware Di Palembang

Silviana, Mega (2016) Analisis Pengaruh Drive For Environmental Responsibility Dan Supporting Environmental Protection Terhadap Keputusan Pembelian Tupperware Di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The main objective of this study are to determine the effect of drive for environmental responsibility and supporting environmental protection on tupperware purchasing decision in Palembang. The respondents were 100 tupperware shoppers who were selected by purposive sampling. The data were analyzed by multiple regression analysis method. The result of analysis indicates that drive for environmental responsibility has positive and significant effect on tupperware purchasing desicion in Palembang (0.000<0.05). Supporting environmental protection has positive and significant effect on Tupperware purchasing decision(0.000<0.05)

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: drive for environmental responsibility, supporting environmental protection and purchasing decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 22 Feb 2020 01:57
Last Modified: 22 Feb 2020 01:57
URI: http://eprints.ukmc.ac.id/id/eprint/3425

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