Analisis Tingkat Loyalitas Merek Konsumen Terhadap Produk Lampu Philips Di Kota Palembang

Chandra, Eko (2013) Analisis Tingkat Loyalitas Merek Konsumen Terhadap Produk Lampu Philips Di Kota Palembang. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

[img] Text
EM-2013-092013-cover.pdf
Download (979kB)
[img] Text
EM-2013-092013-abstract.pdf
Download (91kB)
[img] Text
EM-2013-092013-tableofcontent.pdf
Download (685kB)
[img] Text
EM-2013-092013-chapter1.pdf
Download (1MB)
[img] Text
EM-2013-092013-chapter2.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2013-092013-chapter3.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2013-092013-chapter4.pdf
Restricted to Repository staff only
Download (3MB)
[img] Text
EM-2013-092013-conclusion.pdf
Download (336kB)
[img] Text
EM-2013-092013-reference.pdf
Download (194kB)
[img] Text
EM-2013-092013-complete.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2013-092013-summary_id.pdf
Restricted to Repository staff only
Download (518kB)

Abstract

The research is to know level of brand loyalty consumer (switcher, habitual buyer, satisfied buyer, liking of the brand, committed buyer) of Philips lighting in Palembang city. This type of research is a field study. Samples used in this study were consumer of Philips lamp users as many as 100 people and the sampling technique used was Purposive Sampling technique. Data analysis technique used is the test of validity, reliability test and descriptive analysis. These results indicate that Satisfied Buyer level (buyers who feel satisfied) has the highest percentage value that is 82,26% on level of brand loyalty consumer of Philips lighting in Palembang city.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Brand Loyalty, Switcher, Habitual Buyer, Satisfied Buyer, Liking of The Brand, Committed Buyer.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 03 Jul 2019 06:20
Last Modified: 03 Jul 2019 06:20
URI: http://eprints.ukmc.ac.id/id/eprint/2848

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.