Pengaruh Kualitas Produk,Harga,Dan Promo Terhadap Keputusan Pembelian Body Lotion Vaseline Di Kota Palembang

Magdalena, Putri (2026) Pengaruh Kualitas Produk,Harga,Dan Promo Terhadap Keputusan Pembelian Body Lotion Vaseline Di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine the influence of product quality, price, and promotion on purchasing decisions for Vaseline body lotion in Palembang City. This study employs a quantitative method. Data were collected via questionnaires distributed to 107 Vaseline body lotion consumers in Palembang City using a purposive sampling technique. Data analysis was conducted using multiple linear regression, the t-test, and the F-test with the aid of SPSS.The results indicate that product quality, price, and promotion each have a positive and significant partial effect on purchasing decisions. Keywords: Product Quality, Price, Promotion, Purchasing Decision, Vaseline Body Lotion.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Product Quality, Price, Promotion, Purchasing Decision, Vaseline Body Lotion.
Subjects: T Technology > T Technology (General)
T Technology > TS Manufactures
Divisions: Book > Management Study Program
Depositing User: Putri Magdalena
Date Deposited: 21 Sep 2026 01:09
Last Modified: 21 Sep 2026 01:09
URI: http://eprints.ukmc.ac.id/id/eprint/16730

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