Pengaruh Kualitas Produk dan Kepercayaan Merek terhadap Keputusan Pembelian Motor Honda Beat

Heaven, Patrick (2026) Pengaruh Kualitas Produk dan Kepercayaan Merek terhadap Keputusan Pembelian Motor Honda Beat. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine the effect of Product Quality and Brand Trust on Purchasing Decisions of Honda Beat Motorcycles by focusing on Questionnaires that have been filled out by respondents who have met the criteria. The data used is Primary Data. The population in this study is all consumers who purchase Honda Beat motorcycles. The sampling technique used is the Purposive sampling method and obtained 102 Respondents. Hypothesis testing was carried out using multiple linear regression analysis. The results of this study indicate that Product Quality has a significant positive effect on Purchasing Decisions and Brand Trust has a positive and significant effect on Purchasing Decisions. These findings indicate that the better the product quality and the higher the level of brand trust in the Honda Beat motorcycle, the higher the purchasing decision. This research is expected to provide companies with a basis for improving product quality and building brand trust to create sustainable purchasing decisions.

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