Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi Dan Persepsi Harga Terhadap Keputusan Pembelian Tiket Pesawat Secara Online Melalui Traveloka

Lie, Mei (2017) Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi Dan Persepsi Harga Terhadap Keputusan Pembelian Tiket Pesawat Secara Online Melalui Traveloka. Other thesis, Universitas Katolik Musi Charitas.

[img] Text
EM-2017-132204-cover.pdf
Download (198kB)
[img] Text
EM-2017-132204-abstract.pdf
Download (90kB)
[img] Text
EM-2017-132204-tableofcontent.pdf
Download (1MB)
[img] Text
EM-2017-132204-chapter1.pdf
Download (1MB)
[img] Text
EM-2017-132204-chapter2.pdf
Restricted to Repository staff only
Download (3MB)
[img] Text
EM-2017-132204-chapter3.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2017-132204-chapter4.pdf
Restricted to Repository staff only
Download (4MB)
[img] Text
EM-2017-132204-conclusion.pdf
Download (277kB)
[img] Text
EM-2017-132204-reference.pdf
Download (841kB)
[img] Text
EM-2017-132204-attachment.pdf
Restricted to Repository staff only
Download (3MB)
[img] Text
EM-2017-132204-complete.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2017-132204-summary_id.pdf
Restricted to Repository staff only
Download (575kB)

Abstract

This study aimed to examine the effect of trust, ease of use, quality of information and the perception of price for purchase decisions on Traveloka. Data was collected through online questionnaires to 100 respondents who have used the application Traveloka by using non-probability sampling and quota sampling techniques. The data processing method using validity, reliability test and classic assumption analysis. Data analysis method used is multiple linear regression analysis, coefficient of determination test, F test, and T test. From the research result known that trust factor, easiness, quality of information, and price perception have positive and significant influence to purchasing decision. The cability of trust variables, convenience variables, variable of information quality, and price perception variable have proved to have influence to the decision of air ticket purchasing at Traveloka by 41.1%, while the remaining 58,9% is explained by other factors that not inculded in this study.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Trust, Ease of use, Quality of Information, Price Perception and Purchase Decision.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 03 Oct 2018 03:28
Last Modified: 03 Oct 2018 03:28
URI: http://eprints.ukmc.ac.id/id/eprint/1552

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.