Pengaruh Label BPOM, Keamanan Produk, dan Persepsi Harga Terhadap Minat Beli Produk Skincare Glafidsya di Kota Palembang

Saputra, Hasan (2026) Pengaruh Label BPOM, Keamanan Produk, dan Persepsi Harga Terhadap Minat Beli Produk Skincare Glafidsya di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine the effect of BPOM labels, product safety, and price perceptions on purchasing interest in skincare products in Palembang City. The variables used in this study are BPOM labels, product safety, price perceptions, and purchasing interest. The data used are primary. The population in this study was the entire community in Palembang City. The sampling technique used was a purposive sampling method and obtained 110 respondents. Hypothesis testing was conducted using multiple linear regression analysis. The results obtained showed that BPOM labels have a positive effect on purchasing interest in skincare products, product safety has a positive effect on purchasing interest in skincare products, and price perception has a positive effect on purchasing interest in skincare products.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: BPOM Labels, Product Safety, Price Perceptions, Purchasing Interest Purchasing Interest in Skincare Product.
Subjects: L Education > L Education (General)
Divisions: Book > Management Study Program
Depositing User: Users 3788 not found.
Date Deposited: 25 Feb 2026 10:19
Last Modified: 14 Jul 2026 04:30
URI: http://eprints.ukmc.ac.id/id/eprint/15485

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