Analisis Pengaruh Ekuitas Merek Terhadap Minat Beli Ulang Smartphone Merek Iphone Di Palembang

Mulyadi, Serly (2017) Analisis Pengaruh Ekuitas Merek Terhadap Minat Beli Ulang Smartphone Merek Iphone Di Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

This research was for examining the effect of brand equity towards smartphone’s repurchase intention on Iphone in Palembang. Population in this research are smartphone’s store guests in several malls, such as Palembang Square and Palembang Icon. Accidental sampling method was used in this research and the sample was taken from 100 random respondents. Multiple linear regression analysis method was used for the hypothesis examination with support of SPSS’s program version 20.0. The results of this reasearch in this descriptive analysis of this study showed that the average score of four variable of brand equity who have the highest score and prominentis the brand loyalty variable with the highest score is 4,960.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Brand Equity, Brand awareness, Quality perception, Brand Association Brand Loyalty, Repurchase Intention.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 21 Sep 2018 01:32
Last Modified: 21 Sep 2018 01:32
URI: http://eprints.ukmc.ac.id/id/eprint/1514

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