Pengaruh Workload dan Emotional Intelligence terhadap Kinerja Marketing Mobil di Kota Palembang

Tanzey, Licko (2025) Pengaruh Workload dan Emotional Intelligence terhadap Kinerja Marketing Mobil di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine the effect of workload and emotional intelligence on the performance of car marketing in Palembang City. The data used is primary data. The population in this study were car marketing employees in Palembang City. The sampling technique used was purposive sampling method and 130 samples were obtained. Hypothesis testing is done with multiple regression analysis. The results of this study indicate that workload and emotional intelligence have an influence on the performance of car marketing in Palembang City. Keywords: Workload, Emotional Intelligence, marketing performance.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Workload, Emotional Intelligence, marketing performance.
Subjects: A General Works > AS Academies and learned societies (General)
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HV Social pathology. Social and public welfare
Divisions: Theses - S1 > Management Study Program
Depositing User: Licko Tanzey
Date Deposited: 27 Feb 2025 06:28
Last Modified: 27 Feb 2025 06:28
URI: http://eprints.ukmc.ac.id/id/eprint/13543

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