Stephanie, Stephanie (2024) Pengaruh Green Product dan Green Promotion Terhadap Keputusan Pembelian Galon Le Minerale. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
This study aims to determine and prove whether the green product and green promotion variables have a positive and significant effect on purchasing decisions for le minerale gallons. The population in this study amounted to 105 respondents who met the criteria using purposive sampling technique. The data analysis techniques used in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, hypothesis testing consisting of t test and coefficient of determination (R²) with the help of SPSS 25 application which is used as an analytical tool in this study. The results of this study show that green product has a positive and significant effect on purchasing decisions, while green promotion has a negative and significant effect on purchasing decisions.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Green Product, Green Promotion, Purchase Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) L Education > L Education (General) |
| Divisions: | Book > Faculty of Bussiness and Accounting |
| Depositing User: | Stephanie . |
| Date Deposited: | 26 Sep 2024 06:32 |
| Last Modified: | 26 Sep 2024 06:32 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/13071 |
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