Hubungan antara Shopping Lifestyle dan Kontrol Diri dengan Pembelian Impulsif pada Mahasiswa

Theofilus, Vincent (2024) Hubungan antara Shopping Lifestyle dan Kontrol Diri dengan Pembelian Impulsif pada Mahasiswa. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study examines the relationship between shopping lifestyle, self-control levels, and impulsive buying among university students. In the era of globalization, consumption not only meets basic needs but also becomes a lifestyle, especially among students who are often influenced by fashion trends, social pressure, and social media. The importance of financial literacy and self-control in managing shopping behavior is emphasized as a way to reduce impulsive buying. The study aims to explore the relationship between shopping lifestyle and self-control with impulsive buying among students. The research employs a quantitative method with a non-probability sampling technique. The subjects of the study were 104 students. Data collection was conducted using scales. The major hypothesis proposed in this study is that there is a relationship between shopping lifestyle and self-control with impulsive buying among students. The results of the pearson product moment test showed an F value of 51.197 and a significance value of 0.00. Based on these results, it can be concluded that all hypotheses are accepted, indicating a relationship between shopping lifestyle and self-control with impulsive buying among students. Keywords: Shopping Lifestyle, Self-Control, Impulsive Buying

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