Pengaruh Diferensiasi Produk dan Bukti Fisik terhadap Kepuasan Pelanggan Bean Spot di Kota Palembang

Situmorang, Aditya Dame Kristian (2024) Pengaruh Diferensiasi Produk dan Bukti Fisik terhadap Kepuasan Pelanggan Bean Spot di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

	Text (Cover) EM-2024-2022123-cover.pdf Download (177kB)
	Text (Abstract) EM-2024-2022123-abstract.pdf Restricted to Registered users only Download (7kB) | Request a copy
	Text (Tableofcontent) EM-2024-2022123-tableofcontent.pdf Restricted to Registered users only Download (68kB) | Request a copy
	Text (Chapter1) EM-2024-2022123-chapter1.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text (Chapter2) EM-2024-2022123-chapter2.pdf Restricted to Registered users only Download (263kB) | Request a copy
	Text (Chapter3) EM-2024-2022123-chapter3.pdf Restricted to Registered users only Download (211kB) | Request a copy
	Text (Chapter4) EM-2024-2022123-chapter4.pdf Restricted to Registered users only Download (321kB) | Request a copy
	Text (Conclusion) EM-2024-2022123-conclusion.pdf Restricted to Registered users only Download (80kB) | Request a copy
	Text (Reference) EM-2024-2022123-reference.pdf Restricted to Registered users only Download (151kB) | Request a copy
	Text (Attachment) EM-2024-2022123-attachment.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text (Complete) EM-2024-2022123-complete.pdf Restricted to Repository staff only Download (4MB) | Request a copy
	Text (Summary) EM-2024-2022123-summary_id.pdf Restricted to Registered users only Download (347kB) | Request a copy

Abstract

This research aims to see the influence of product differentiation and physical evidence which has a positive and significant influence on Bean Spot customer satisfaction in Palembang City. This research is quantitative research using primary and secondary data types. The population in this research is consumers who have consumed Bean Spot coffee with a frequency of visiting 2x. The sample in this study amounted to 107 respondents using the method purposive sampling. The analytical method used in this research is SPSS version 25 as the analysis tool. The research results obtained from this research show that product differentiation variables and physical evidence have a positive and significant influence on Bean Spot customer satisfaction in Palembang City. Keywords : Product Differentiation, Physical evidence and Customer satisfactions

Actions (login required)

View Item