Pengaruh Ecolabeling dan Harga terhadap Keputusan Pembelian Konsumen Tisu Paseo di Kota Palembang

Christy, Marcellino Yanuar (2024) Pengaruh Ecolabeling dan Harga terhadap Keputusan Pembelian Konsumen Tisu Paseo di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to analyze ecolabeling, price on Paseo tissue purchasing decisions. The data used is primary data. The population in this research is generation Z who have purchased used Paseo tissue products in Palembang City. The sampling technique used in this research was the purposive sampling method and 99 respondents were obtained. Hypothesis testing is carried out using multiple regression analysis. The results of this research show that ecolabeling and price have a positive significant effect on the decision to purchase Paseo tissue in Palembang City.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Ecolabeling, Price, Purchase Decision
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 2928 not found.
Date Deposited: 18 Mar 2024 01:12
Last Modified: 01 Jul 2024 05:02
URI: http://eprints.ukmc.ac.id/id/eprint/12028

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