PENGARUH PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN HIGH PROFILE YANG TERDAFTAR DI BURSA EFEK INDONESIA

Ovilda, Teresia (2014) PENGARUH PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN HIGH PROFILE YANG TERDAFTAR DI BURSA EFEK INDONESIA. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

ABSTRACT This research aimed to examine the effect of disclosure of corporate social responsibility on the image of high profile companies listed in IDX. The population in this study is the companies in IDX in 2011 and 2012. Samples determined by using purposive sampling method. The samples obtained by 61 companies. The method of analysis used in this study is the simple linear regression analysis. The results of this study indicate that the disclosure of corporate social responsibility has an influence on the image of high-profile companies listed in IDX. Keywords : Disclosure of corporate social responsibility and corporate image.

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