PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI MANFAAT TERHADAP KEBERLANJUTAN NIAT KONSUMEN MENGGUNAKAN E-WALLET DENGAN MODEL TCT DI KOTA PALEMBANG

Rustam, Felix Feranno (2023) PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI MANFAAT TERHADAP KEBERLANJUTAN NIAT KONSUMEN MENGGUNAKAN E-WALLET DENGAN MODEL TCT DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT This study aims to determine the effect of perceived ease of use and perceived benefits on the sustainability of consumer intentions to use TCT in Palembang City within the scope of Musi Charitas Catholic University Palembang. There were 133 available respondents who filled out the questionnaire and the sampling technique in this study was purposive sampling. Hypothesis testing is done using multiple linear regression analysis. And the results of this study indicate that there is an influence between perceived ease of use, perceived benefits and sustainability intentions that have a positive and significant effect simultaneously. Keywords: Perceived Ease of Use, Perceived Benefit, Perceived Sustainability intention

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