PENGARUH E-SERVICE QUALITY DAN HARGA TERHADAP KEPUASAN PELANGGAN OJEK ONLINE MAXIM

., Stefani (2023) PENGARUH E-SERVICE QUALITY DAN HARGA TERHADAP KEPUASAN PELANGGAN OJEK ONLINE MAXIM. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine the effect of e-service quality and price on Maxim's online motorcycle taxi customer satisfaction. The data used is primary data. The population in this study are users of Maxim's online transportation service. The sampling technique used was purposive sampling method and obtained a total sample of 100 samples. Hypothesis testing is done by multiple regression analysis. The results of this study indicate that e-service quality and price have a positive and significant impact on Maxim's online motorcycle taxi customer satisfaction Keywords: E-Service Quality, Price, Customer Satisfaction

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: E-Service Quality ; Harga ; Kepuasan Pelanggan
Subjects: L Education > L Education (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Stefani .
Date Deposited: 10 Mar 2023 04:12
Last Modified: 20 Mar 2023 01:52
URI: http://eprints.ukmc.ac.id/id/eprint/9891

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