Pengaruh Kualitas Informasi dan Promosi Penjualan Terhadap Keputusan Pembelian Jasa Pengiriman Barang Shopee Xpress Melalui Aplikasi E-commerce Shopee di Palembang

Natalia, Cindy (2023) Pengaruh Kualitas Informasi dan Promosi Penjualan Terhadap Keputusan Pembelian Jasa Pengiriman Barang Shopee Xpress Melalui Aplikasi E-commerce Shopee di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT This study aims to determine the effect of information quality and sales promotion on purchasing decisions for Shopee Xpress goods delivery services through the Shopee e-commerce application. The data used in this research is primary data. The population in this research is consumers who have used Shopee Xpress shipping services in the Shopee e-commerce application in Palembang City. Research sampling uses purposive sampling technique with predetermined criteria and gets as many as 100 respondents. The results of this research indicate that information quality and sales promotion have a positive effect on purchasing decisions.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Information Quality ; Sales Promotion ; and Purchasing Decisions
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Theses - S1 > Management Study Program
Depositing User: Cindy Natalia
Date Deposited: 03 Mar 2023 12:37
Last Modified: 27 Mar 2023 01:48
URI: http://eprints.ukmc.ac.id/id/eprint/9797

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