Pengaruh Penggunaan Shopee Paylater dan Gaya Hidup Shopaholic terhadap Pembelian Impulsif Produk Fashion di Marketplace Shopee

Jessica, Louise (2023) Pengaruh Penggunaan Shopee Paylater dan Gaya Hidup Shopaholic terhadap Pembelian Impulsif Produk Fashion di Marketplace Shopee. Undergraduate thesis, Universitas Katolik Musi Charitas.

[img] Text (Cover)
EM-2023-1922041-Cover.pdf

Download (730kB)
[img] Text (Abstract)
EM-2023-1922041-Abstract.pdf
Restricted to Registered users only

Download (49kB) | Request a copy
[img] Text (Tableofcontent)
EM-2023-1922041-Tableofcontent.pdf
Restricted to Registered users only

Download (90kB) | Request a copy
[img] Text (Chapter1)
EM-2023-1922041-Chapter1.pdf
Restricted to Registered users only

Download (444kB) | Request a copy
[img] Text (Chapter2)
EM-2023-1922041-Chapter2.pdf
Restricted to Registered users only

Download (189kB) | Request a copy
[img] Text (Chapter3)
EM-2023-1922041-Chapter3.pdf
Restricted to Registered users only

Download (145kB) | Request a copy
[img] Text (Chapter4)
EM-2023-1922041-Chapter4.pdf
Restricted to Repository staff only

Download (387kB) | Request a copy
[img] Text (Conclusion)
EM-2023-1922041-Conclusion.pdf
Restricted to Registered users only

Download (57kB) | Request a copy
[img] Text (Reference)
EM-2023-1922041-Reference.pdf
Restricted to Registered users only

Download (195kB) | Request a copy
[img] Text (Atachmant)
EM-2023-1922041-Attachmant.pdf
Restricted to Registered users only

Download (1MB) | Request a copy
[img] Text (Complete)
EM-2023-1922041-complete.pdf
Restricted to Repository staff only

Download (2MB) | Request a copy
[img] Text (Summary_id)
EM-2023-1922041-summary_id.pdf
Restricted to Registered users only

Download (342kB) | Request a copy

Abstract

ABSTRACT This study aims to determine the effect of using Shopee PayLater and the shopaholic lifestyle on impulsive purchases of fashion products on the Shopee marketplace. The population in this study are marketplace shopee users as well as shopee paylater users. The sample in this study were 113 respondents who had met the predetermined criteria using purposive sampling. Data analysis techniques used in this study were validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, t test, F test, and the coefficient of determination (R2). The results of this study indicate that there is a positive and significant influence between the use of Shopee PayLater and the shopaholic lifestyle on impulsive purchases of fashion products on the Shopee marketplace.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Shopaholic Lifestyle ; Impulsive Buying ; Use of Shopee PayLater
Subjects: H Social Sciences > HF Commerce
Divisions: Theses - S1 > Management Study Program
Depositing User: Louisr Jessica
Date Deposited: 02 Mar 2023 07:09
Last Modified: 21 Mar 2023 01:51
URI: http://eprints.ukmc.ac.id/id/eprint/9738

Actions (login required)

View Item View Item