PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN LOVING NATURE (LN) FORTUNATE COFFEE PALEMBANG

Yasin, William Wihartanto (2019) PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN LOVING NATURE (LN) FORTUNATE COFFEE PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

The purpose of this study is to analyze the affect of variable service quality and perception price to customer’s satisfaction on Loving Nature (LN) Fortunate Coffee Palembang. The type of this research is survei and using questionare. Population in this research is customer LN Fortunate Coffee Palembang. With total samples are 100 samples. The data analysis in this research is multiple liniear regression analysis. The result of this study is Service quality and perception price variables have a significant and positive effect to customer’s satisfaction on LN Fortunate Coffee Palembang. Keyword: service quality, perception price, customer’s satisfaction

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