PENGARUH PERILAKU ETIS TENAGA PENJUAL TERHADAP LOYALITAS KONSUMEN MELALUI KEPERCAYAAN DAN KOMITMEN PADA KONSUMEN JASA INTERNET INDIHOME DI KOTA PALEMBANG

., Yenni (2018) PENGARUH PERILAKU ETIS TENAGA PENJUAL TERHADAP LOYALITAS KONSUMEN MELALUI KEPERCAYAAN DAN KOMITMEN PADA KONSUMEN JASA INTERNET INDIHOME DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to analyze the influence of ethical behavior of sales people to consumer loyalty through mediation by consumer trust and commitment IndiHome. Population in this research is consumer or internet user IndiHome Palembang city. The sample of this study is the consumers who install or order IndiHome directly. The sample is determined based on purposive sampling method of 100 respondents. The test is done by using SPSS Ver 17. In this research have fulfilled the requirements of validity, reliability, normality test, multicollinearity test, heteroscedasticity test, and multiple regression analysis and t test and path analysis test. The results of this study indicate that there is a positive and significant influence of ethical behavior of salespeople to consumer loyalty mediated by trust and commitment IndiHome consumers in the city of Palembang. Keywords: Ethical behavior, consumer loyalty, consumer trust and consumer commitment.

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