PENGARUH PROMOSI PENJUALAN DAN ESERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PENGGUNA GOPAY DI KOTA PALEMBANG

., Lisnawati (2019) PENGARUH PROMOSI PENJUALAN DAN ESERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PENGGUNA GOPAY DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to analyze the influence of sales promotions and eservice quality on consumer satisfaction of gopay users. The population in this study are all consumers who have made transactions using gopay in Palembang city. The sample of this research is 100 respondents with using the nonprobability sampling method and researchers used a pretest step with 30 respondents. Data analysis techniques in this study are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, f test, and coefficient of determination. The results of this study is indicate that there are positive influences and significant between sales promotion variables and eservice quality variables on consumer satisfaction of gopay users. Keywords : sales promotion, e-service quality, consumer satisfaction

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