Sanjaya, Agus (2016) ANALISIS PENGARUH KEPERCAYAAN DAN PENGALAMAN PEMBELIAN ONLINE TERHADAP NIAT PEMBELIAN ULANG KONSUMEN PADA TOKO ONLINE. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.
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Abstract
ABSTRACT The purpose of this study to examine the effect of online trust and puchase experience on customer purchasing intention. The data were obtained by distributing online questionnaire for 100 respondents that make online purchase in october-november 2015 at @bagsolution, @beautysolution, @koreanbeauty33, @stylish23, @planetjeanz, or @gadget45. The data was analyzed with the Statistic For Social Source (SPSS) bersi 17.00 for windows 7. The finding revealed that online trust (H1) were positively related to the customer purchasing intention. Purchasing experience (H2) were positively related to the customer purchasing intention. Keyword: Online trust, online purchasing experience, and customer purchasing intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Keyword: Online trust; online purchasing experience; and customer purchasing; intention |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Student Staf Yulia Rasita |
| Date Deposited: | 25 May 2022 05:27 |
| Last Modified: | 25 May 2022 05:27 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/7920 |
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