Analisis Pengaruh Faktor-Faktor Psikologis terhadap Proses Keputusan Pembelian Konsumen untuk Produk Modem Mifi Smartfren 4G LTE di Palembang

Leonardi, Stevanus (2016) Analisis Pengaruh Faktor-Faktor Psikologis terhadap Proses Keputusan Pembelian Konsumen untuk Produk Modem Mifi Smartfren 4G LTE di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

ABSTRACK This study was conducted to mengetauhi influence of psychological factors which consist of motivation, perception, learning, attitudes and beliefs towards the purchase decision process Smartfren Mifi 4G LTE modem in Palembang. This type of research is a kind of associative research through surveys. The sample used in this study is that consumers who buy and use Smartfren Mifi 4G LTE modem 100 respondents and a sampling technique is by using purposive sampling technique. Data analysis techniques used in this research is descriptive test, validity and reliability, the classic assumption test, multiple linear analysis, f test, t test, and coefisien determenasi 2 R . Results from this study indicate that the independent variable (X) is able to explain 84.6% of consumer buying decision process on the product Smartfren Mifi 4G LTE modem and the remaining 15.4% is explained by other variables not included in this study. Partial assay results indicate that all four variabe of psychological factors which consist of motivation, perception, learning, attitudes and beliefs can influence in a positive and significant impact on the purchase decision process Smartfren products Mifi 4G LTE modem. Keywords: Psychological, motivation, perception, learning, attitudes and beliefs, purchasing decision

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Keywords: Psychological; motivation; perception; learning, attitudes and beliefs; purchasing decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 13 May 2022 03:51
Last Modified: 13 May 2022 03:51
URI: http://eprints.ukmc.ac.id/id/eprint/7782

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