Pengaruh Kepercayaan dan Kemudahan Penggunaan Yang Dirasakan Terhadap Minat Beli Produk Skincare Secara Online Di Tokopedia

Gunawan, Natalia Riesta (2022) Pengaruh Kepercayaan dan Kemudahan Penggunaan Yang Dirasakan Terhadap Minat Beli Produk Skincare Secara Online Di Tokopedia. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to determine the effect of trust and perceived ease of use on interest in buying skincare products online at Tokopedia. The population in this study were Indonesian people who had used Tokopedia, while the sample in this study was 100 respondents who met the criteria set by the purposive sampling method. The analysis technique in this study uses multiple regression and to test the hypothesis, the t-test and F-test are used. The results of this study indicate that trust and perception of convenience have a positive and significant effect on purchase intention in online skincare products at Tokopedia. Keywords: Trust, Perceived Ease of Use, Purchase Intention

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