PENGARUH KEMAMPUAN KERJA DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN MARKETING PADA PT. CIPTA ANUGERAH MUSI PALEMBANG

., Regina (2021) PENGARUH KEMAMPUAN KERJA DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN MARKETING PADA PT. CIPTA ANUGERAH MUSI PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to determine the effect of work and communication skills on marketing performance at PT. Cipta Anugerah Musi Palembang. In this study the population is marketing employees at PT. Cipta Anugerah Musi and the samples used were 40 marketing employees. The sampling technique used is the saturated sampling technique, the data analysis technique is descriptive analysis, research instrument test, classical assumption test, and multiple linear regression test. The results of this study indicate that the work ability variable has no effect on the performance of marketing employees and communication has an effect on the performance of marketing employees of PT. Cipta Anugerah Musi. Keywords: Work Ability, Communication, Employee Performance

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