Analisis Pengaruh Persepsi Nilai Konsumen Terhadap Keputusan Pembelian Produk Beras Setra Ramos Merek Private Label Carrefour Di Palembang (Studi Kasus Pada Pt. Trans Retail Indonesia)

Caprilia, Stefani (2015) Analisis Pengaruh Persepsi Nilai Konsumen Terhadap Keputusan Pembelian Produk Beras Setra Ramos Merek Private Label Carrefour Di Palembang (Studi Kasus Pada Pt. Trans Retail Indonesia). Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to examine the effect product purchase decisions on rice Carrefour private label brands in Palembang through the Consumer Value Perception of six variables that involvement, brand loyalty, price perception, perception of quality, introduction, and perception of risk. The population of this study is all consumers who buy product rice Setra Ramos Carrefour private label in Carrefour Palembang Square. Samples determined by using purposive sampling method. The data were obtained by distributing questionnaire for 100 respondents. Testing hypothesis using analysis of the regression linear risks with using program of Source For Social Statistics (SPSS) version 17.00 for windows 7. The results of this study stated that influence of Consumer Value Perception that consists of involvement, brand loyalty, perceived price, perceived quality, introduction , and the perception of risk on purchasing decisions rice products Setra ramos Carrefour private label brands.

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