pengaruh keamanan dan privasi terhadap minat beli konsumen pada e-commerce jenis c2c

Christyanti, Cicilya (2021) pengaruh keamanan dan privasi terhadap minat beli konsumen pada e-commerce jenis c2c. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine and prove whether the safety variable is and privacy has a positive and significant influence on consumer buying interest in e-commerce. The population in this study are people who useshopping applications online e-commerce. The sampling technique in this study used a non-probability sampling technique with aapproach purposive sampling. The data has been collected as many as 100 respondents, with anquestionnaire online and analyzed using SPSS software. Hypothesis testing uses multiple linear regression analysis. The results of this study prove that security and privacy have a positive and significant effect on consumer buying interest in e-commerce.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Security, Privacy, Purchase Intention, E-Commerce
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 1342 not found.
Date Deposited: 08 Mar 2021 02:04
Last Modified: 08 Mar 2021 02:07
URI: http://eprints.ukmc.ac.id/id/eprint/5219

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