Analisis Pengaruh Kepercayaan Dan Kualitas Informasi Terhadap Keputusan Pembelian Fitur-Fitur Aplikasi Ruangguru

Ndruru, Chrystin Eunyce Sari (2020) Analisis Pengaruh Kepercayaan Dan Kualitas Informasi Terhadap Keputusan Pembelian Fitur-Fitur Aplikasi Ruangguru. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to analyze whether the variables (Trust and Information of Quality) have an influence on the purchasing decisions of the Ruangguru application features. This type of research is descriptive research, the population is students and alumni who use and subscribe to the Ruangguru application. The sample in this study used purposive sampling with the criteria that consumers have used or subscribed to the Ruangguru application and are willing to fill out a questionnaire, aged at least 17 years and over. The sample used was 100 respondents using the survey method. Analysis testing using Multiple Linear Regression Analysis using the SPSS program (Statistical Package for Social Science) 23. The test results of the two variables, namely trust and information quality have an influence on purchasing decisions.

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