PENGARUH ELEMEN IKLAN TOKOPEDIA X BTS DI MEDIA SOSIAL YOUTUBE TERHADAP KEPUTUSAN PEMBELIAN FANS BTS DI INDONESIA

Sigit, Feryanto (2020) PENGARUH ELEMEN IKLAN TOKOPEDIA X BTS DI MEDIA SOSIAL YOUTUBE TERHADAP KEPUTUSAN PEMBELIAN FANS BTS DI INDONESIA. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to analyze the effect of advert element Tokopedia X BTS in Youtube social media on buying decision Indonesian BTS fans. The population in this study are all BTS fans in Indonesia. The sample total used was 100 respondents using purposive sampling technique. The data analysis technique used is multiple linear regression analysis, this technique is used to predict the effect of advert element Tokopedia X BTS in Youtube social media on buying decision Indonesian BTS fans. In this study, data collection techniques used were using questionnaire instruments. The results obtained in this study indicate that the variable advert words, advert colour and advert movement have no significant effect on buying decision Indonesian BTS fans. While the variable advert music, advert sound and advert image has a significant effect on buying decision Indonesian BTS fans.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Advert Element, Buying Decision, Tokopedia
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 1079 not found.
Date Deposited: 03 Sep 2020 07:05
Last Modified: 03 Sep 2020 07:05
URI: http://eprints.ukmc.ac.id/id/eprint/4383

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