PENGARUH STORE ATMOSPHERE DAN KERAGAMAN PRODUK TERHADAP IMPULSE BUYING PADA KONSUMEN MINISO DI KOTA PALEMBANG

Oktaviani, Eva (2020) PENGARUH STORE ATMOSPHERE DAN KERAGAMAN PRODUK TERHADAP IMPULSE BUYING PADA KONSUMEN MINISO DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to analyze the effect of store atmosphere and product diversity on impulse buying in Miniso consumers in the city of Palembang. The population contained in this study were 100 respondents using purposive sampling technique. The data analysis technique used is multiple linear regression analysis, this technique is used to predict the effect of store atmosphere and product diversity on impulse buying in Miniso consumers. Data collection techniques used in this study were to use a questionnaire instrument. The results obtained from this study indicate that the store atmosphere variable (X1) and product diversity variable (X2) significantly influence the impulse buying of Miniso consumers in the city of Palembang.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Store Atmosphere, Product Diversity, Impulse Buying
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 1063 not found.
Date Deposited: 02 Sep 2020 07:07
Last Modified: 02 Sep 2020 07:07
URI: http://eprints.ukmc.ac.id/id/eprint/4346

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