Pengaruh Citra Merek, Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Green Cosmetics Sariayu

Irawati, Yoshinta Putri (2020) Pengaruh Citra Merek, Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Green Cosmetics Sariayu. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to analyze whether variables (Brand Image and Product Quality) have an influence on purchasing decisions Sariayu Green Cosmetics Products. This type of research is a survey by distributing questionnaires. The population in this study are customers who have used Sariayu products, and also the amount in this study is 100 samples. The data analysis technique used in this study is multiple linear regression analysis. The results obtained in this study are all variables (Brand Image and Product Quality) have a significant and positive towards the Purchase Decision.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Brand Image, Product Quality, Purchasing Decisions
Subjects: H Social Sciences > HB Economic Theory
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 1080 not found.
Date Deposited: 12 Sep 2020 09:06
Last Modified: 12 Sep 2020 09:06
URI: http://eprints.ukmc.ac.id/id/eprint/4251

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