Analisis Pengaruh Iklan Televisi Terhadap Minat Beli Produk Smartphone Samsung Di Wilayah Palembang

Matias, Barnabas (2016) Analisis Pengaruh Iklan Televisi Terhadap Minat Beli Produk Smartphone Samsung Di Wilayah Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This research aimed to analyze whether television ads influence the purchase intention on Smartphone Samsung in Palembang. 96 respondents selected as samples in this research using purposive sampling method. Data analysis techniques used in this study is a simple linear regression analysis to determine the effect of television ads in purchace intention of Samsung Smartphone. Research results showed that the television advertising has positive influence in purchase intention on Samsung Smartphone products. Where television ads could explain 12.3% purchase intention, while the other 87.7% can be explained by other variables

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Television ads, purchase intention, Smartphone Samsung, Palembang
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 24 Feb 2020 10:09
Last Modified: 24 Feb 2020 10:09
URI: http://eprints.ukmc.ac.id/id/eprint/3444

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