Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen Pada Produk Gula Tropicana Slim Di Palembang

Setiawan, Hendra Agus (2015) Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen Pada Produk Gula Tropicana Slim Di Palembang. Other thesis, Universitas Katolik Musi Charitas Palembang.

[img] Text
EM-2015-112438-cover.pdf
Download (1MB)
[img] Text
EM-2015-112438-abstract.pdf
Download (93kB)
[img] Text
EM-2015-112438-tableofcontent.pdf
Download (719kB)
[img] Text
EM-2015-112438-chapter1.pdf
Download (1MB)
[img] Text
EM-2015-112438-chapter2.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2015-112438-chapter3.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2015-112438-chapter4.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2015-112438-conclusion.pdf
Download (394kB)
[img] Text
EM-2015-112438-reference.pdf
Download (427kB)
[img] Text
EM-2015-112438-attachment.pdf
Restricted to Repository staff only
Download (3MB)
[img] Text
EM-2015-112438-complete.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2015-112202-summary_id.pdf
Restricted to Repository staff only
Download (417kB)

Abstract

This research aims to test the influence of brand equity towards decision purchase consumers on product Tropicana Slim in Palembang. Variable brand equity is divided into four, namely brand awareness, brand loyalty, brand association, and perceive quality. Analysis techniques were used, namely the validity of the test, test, test the reliability of classical assumptions (test test, multicollinearity, normality and test heterokedastisitas), multiple linear regression test, t-test and F-test statistics, test results showed variable. brand awareness, brand loyalty, and brand association does not affect consumer purchasing decisions at Tropicana products Slim in Palembang. Variable perceive quality shows that there is an impact on consumer purchasing decisions at Tropicana products Slim in Palembang.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau
Uncontrolled Keywords: Brand Awareness, Brand Loyalty, Brand Association, Perceive Quality, purchase decisions
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 06 Jan 2020 07:10
Last Modified: 06 Jan 2020 09:16
URI: http://eprints.ukmc.ac.id/id/eprint/3187

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.