Analisis Pengaruh Produk, Harga Dan Iklan Terhadap Keputusan Pembelian United Bike Di Palembang

Putra, Hardyanto (2013) Analisis Pengaruh Produk, Harga Dan Iklan Terhadap Keputusan Pembelian United Bike Di Palembang. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

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Abstract

The population in this research is that all of the customers using product United Bike especially in Palembang. Loading technique samples in this research using Purposive sampling with the criteria at least 16-year-old and buy and use a bicycle United. Analysis techniques qualitative analysis and data using quantitative. This research has shown that the variable products (X1), price (X2), and Advertisement (X3) in the same time has no effect on the Announcement of will to product United Bike in Palembang. However, only a partial variable products and prices that have an effect on to purchasing decisions while advertisement has no effect toward the decision will United Bike.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: products, price, advertisement, and purchasing decisions.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 30 Jul 2019 03:08
Last Modified: 30 Jul 2019 03:08
URI: http://eprints.ukmc.ac.id/id/eprint/2949

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