Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Konsumen Pada TOKO Surya Jaya Furniture Di Kota Palembang

Setiawan, Hendra (2013) Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Konsumen Pada TOKO Surya Jaya Furniture Di Kota Palembang. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

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Abstract

This study aimed to investigate the effect of partially simultaneously and lifestyle of the consumer buying decision on Surya Jaya Furniture store in the city of Palembang. There are two hypotheses in this study. The first hypothesis is suspected the influence of lifestyle on consumer purchasing decisions at Surya Jaya Furniture store in the city of Palembang. The second hypothesis, which is the most dominant variable influencing consumer purchasing decisions at Surya Jaya Furniture store in the city of Palembang. In line with this hypothesis we used non probability sampling technique sampling is purposive sampling criteria Surya Jaya Furniture stores consumers have made a purchase Palembang 2 times. 100 samples used in this study. The results of processing analysis SPSS 17.0 state that there is a significant effect of lifestyle on consumer purchasing decisions at Surya Jaya Furniture store in the city of Palembang. The results of further analysis that is obtained in terms of opinion that the variable dominant influence consumer purchasing decisions followed by a variable interest and activity.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Lifestyle, Activity, Interest, Opinion and Decision to Purchase.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 09 Jul 2019 04:08
Last Modified: 09 Jul 2019 04:08
URI: http://eprints.ukmc.ac.id/id/eprint/2864

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