Situmorang, Dosma Fitriana (2012) Analisis Pengaruh Produk, Harga, Dan Distribusi Frestea Terhadap Keputusan Pembelian Konsumen. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.
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Abstract
Frestea is a product of the coca cola botling Indonesia, which is one of the leading beverage manufacturer and distributor in Indonesia. Which has the image of a very distinctive flavor teas and innovative offerings created through a pleasant aroma and taste of jasmine tea superior. Bottles feature the unique quality of the original tea flavor with a texture that leaves two elements crossed, so that consumers are interested in drinks Frestea. Prices, products and distribution is paramount in drinks Frestea, to attract the attention of consumers. The research was conducted by taking a sample of consumers who buy drinks in Palembang Frestea 100 respondents. Data analysis method used is the method of multiple regression analysis. Products and Pricing Variables that influence consumer purchasing decisions significantly, while the distribution was not significantly affect the purchasing decisions Frestea drinks in Palembang.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Apabila membutuhkan skripsi lengkap dapat menghubungi petugas Perpustakaan. |
| Uncontrolled Keywords: | Product, Price, Distribution and Purchasing Decisions. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Perpustakaan Unika Musi Charitas |
| Date Deposited: | 27 Jun 2019 07:00 |
| Last Modified: | 27 Jun 2019 07:00 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/2815 |
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