Pengaruh E-Commerce dan Uang Elektronik Terhadap Perilaku Konsumtif Mahasiswa di Kota Palembang

Maria, Elisa (2026) Pengaruh E-Commerce dan Uang Elektronik Terhadap Perilaku Konsumtif Mahasiswa di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to analyze the effect of e-commerce and electronic money on the consumptive behavior of university students in Palembang City. This study employed a quantitative approach involving 97 university students who use e-commerce and electronic money. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results show that e-commerce and electronic money have a positive and significant effect on students' consumptive behavior. Simultaneously, e-commerce and electronic money, have a significant effect on students' consumptive behavior. Thus, the ease of using e-commerce and electronic money can increase students' tendency toward consumptive behavior.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: E-commerce, Electronic Money, Consumptive Behavior
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Book Section > Management Study Program
Depositing User: Maria Elisa
Date Deposited: 04 Sep 2026 07:52
Last Modified: 04 Sep 2026 07:52
URI: http://eprints.ukmc.ac.id/id/eprint/16639

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