Pengaruh country of origin, kualitas produk dan citra merek terhadap keputusan pembelian hand and body lotion merek vaseline gluta-hya

Siahaan, Lisbet Pebriani (2026) Pengaruh country of origin, kualitas produk dan citra merek terhadap keputusan pembelian hand and body lotion merek vaseline gluta-hya. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to examine and analyze the influence of Country of Origin, product quality, and brand image on purchasing decisions for Vaseline Gluta-Hya brand hand and body lotion products. The variables used in this study are Country of Origin, product quality, brand image, and purchasing decisions. The data used in this study are primary data. The population in this study is all people who buy and use Vaseline Gluta-Hya products. The sampling technique used is purposive sampling method and obtained 100 respondents. Hypothesis testing was carried out using multiple linear regression analysis. The results of the study indicate that Country of Origin has a positive effect on purchasing decisions for Vaseline Gluta-Hya brand hand and body lotion products, product quality does not have a positive effect on purchasing decisions for Vaseline Gluta-Hya brand hand and body lotion products, and brand image has a positive effect on purchasing decisions for Vaseline Gluta-Hya brand hand and body lotion products.

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