PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI KEGUNAAN TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN SELF ORDERING APPLICATION MIE GACOAN

Rayenda, Ghevianita Putri (2025) PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI KEGUNAAN TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN SELF ORDERING APPLICATION MIE GACOAN. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to analyze the influence of perceived ease of use and perceived usefulness on customer satisfaction in utilizing the Self-Ordering Application of Mie Gacoan. A quantitative research method was employed using a survey approach. The sample consisted of 141 respondents who had used the self-ordering application at least twice within the past month. The findings reveal that both perceived ease of use and perceived usefulness have a positive and significant impact on customer satisfaction.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Perceived Ease of Use, Perceived Usefulness, Customer Satisfaction, Technology Acceptance Model.
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HF Commerce
Divisions: Theses - S1 > Management Study Program
Depositing User: Ghevianita Putri Rayenda
Date Deposited: 07 Oct 2025 06:40
Last Modified: 11 Nov 2025 07:20
URI: http://eprints.ukmc.ac.id/id/eprint/14975

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