PENGARUH KUALITAS PRODUK, HARGA, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HAND & BODY LOTION MARINA

Tunggal Dewi, Tri Wahyuni (2025) PENGARUH KUALITAS PRODUK, HARGA, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HAND & BODY LOTION MARINA. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

Marina is one of the local hand & body lotion products that is beneficial for skin problems. The purpose of this study was to determine the effect of product quality, price, and brand image on purchasing decisions for marina hand & body lotion products. The data collection technique in this study was by collecting questionnaires, with 137 respondents obtained. The results of the study found that the variables of product quality, price and brand image have a positive and significant effect on purchasing decisions. So it can be concluded that all the variables used in this study have a positive and significant effect on purchasing decisions. Keywords: product quality, price, brand image, purchasing decisions

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: product quality, price, brand image, purchasing decisions
Subjects: A General Works > AM Museums (General). Collectors and collecting (General)
H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Tri Wahyuni Tunggal Dewi
Date Deposited: 13 Mar 2025 04:00
Last Modified: 13 Mar 2025 04:00
URI: http://eprints.ukmc.ac.id/id/eprint/13863

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