Analisis Kemasan Produk, Kesadaran Merek, Dan Loyalitas Merek Pada Produk Susu Kental Manis Merek Frisian Flag

Young, Vinsensius Octavianus (2017) Analisis Kemasan Produk, Kesadaran Merek, Dan Loyalitas Merek Pada Produk Susu Kental Manis Merek Frisian Flag. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

The aim of this research is to look the factors of packaging product, brand awareness and brand loyalty on the scm product of frisian flag in Palembang. Sampling was done by purposive sampling.This study took a sample of 100 people to be used as research. Analytical techniques descriptive are used to look at what factors are more dominant on the scm product of frisian flag. The results of these studies show a high loyalty on the scm product of frisian flag.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: packaging produck, brand awareness and brand loyalty.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 26 Jul 2018 03:56
Last Modified: 26 Jul 2018 03:56
URI: http://eprints.ukmc.ac.id/id/eprint/1379

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