Pengaruh reputasi merek dan kualitas pelayanan terhadap niat beli ulang skincare Azarine

Anggreani, Wenny (2025) Pengaruh reputasi merek dan kualitas pelayanan terhadap niat beli ulang skincare Azarine. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to determine the influence of brand reputation and service quality on interest in repurchasing Azarine skincare. The data used is primary data, the population in this study is consumers who have purchased Azarine skincare products at least once at the official Azarine store. The sampling technique in this research was a purposive sampling method with a sample size of 100 respondents. Hypothesis testing was carried out using the IBM SPSS Statistics 23 application. The results of this research show that brand reputation has a significant influence on the intention to repurchase Azarine skincare at the official store and service quality has a significant influence on the repurchase intention to Azarine skincare at the official store.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Brand Reputation, Service Quality, Repurchase Intention, Azarine Skincare
Subjects: H Social Sciences > HB Economic Theory
L Education > L Education (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Wenny Anggreani
Date Deposited: 03 Mar 2025 03:50
Last Modified: 03 Mar 2025 03:50
URI: http://eprints.ukmc.ac.id/id/eprint/13671

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