Pengaruh sales promotion dan brand image terhadap minat beli ulang pada aplikasi Tokopedia

Effendy, Jeremiah Gary (2024) Pengaruh sales promotion dan brand image terhadap minat beli ulang pada aplikasi Tokopedia. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research was conducted to determine the effect of Sales Promotion, Brand Image on repurchase intention in the Tokopedia application. The research sample was taken using a purposive sampling technique so that the sample taken for the needs of this research was 100 respondents. The samples taken were based on the required criteria, namely consumers who shopped at Tokopedia at least twice in the last month and were at least 17 years old. The results of the research conducted state that Sales Promotion and Brand Image influence repurchase interest positively and significantly. The researcher suggests that future researchers add other variables and increase the sample size

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