Pengaruh Kepuasan Konsumen dan Ekuitas Merek Terhadap Keputusan Pembelian Ulang Pada Air Minum Dalam Kemasan (AMDK) Galon AQUA

Jonathan, William (2024) Pengaruh Kepuasan Konsumen dan Ekuitas Merek Terhadap Keputusan Pembelian Ulang Pada Air Minum Dalam Kemasan (AMDK) Galon AQUA. Undergraduate thesis, Universitas Katolik Musi Charitas.

[img] Text (EM-2024-2022053-Cover)
EM-2024-2022053-Cover.pdf
Download (404kB)
[img] Text (EM-2024-2022053-Abstract)
EM-2024-2022053-Abstract.pdf
Restricted to Registered users only
Download (45kB) | Request a copy
[img] Text (EM-2024-2022053-Tableofcontent)
EM-2024-2022053-Tableofcontent.pdf
Restricted to Registered users only
Download (210kB) | Request a copy
[img] Text (EM-2024-2022053-Chapter1)
EM-2024-2022053-Chapter1.pdf
Restricted to Registered users only
Download (359kB) | Request a copy
[img] Text (EM-2024-2022053-Chapter2)
EM-2024-2022053-Chapter2.pdf
Restricted to Registered users only
Download (227kB) | Request a copy
[img] Text (EM-2024-2022053-Chapter3)
EM-2024-2022053-Chapter3.pdf
Restricted to Registered users only
Download (247kB) | Request a copy
[img] Text (EM-2024-2022053-Chapter4)
EM-2024-2022053-Chapter4.pdf
Restricted to Registered users only
Download (432kB) | Request a copy
[img] Text (EM-2024-2022053-Conclusion)
EM-2024-2022053-Conclusion.pdf
Restricted to Registered users only
Download (124kB) | Request a copy
[img] Text (EM-2024-2022053-Reference)
EM-2024-2022053-Reference.pdf
Restricted to Registered users only
Download (126kB) | Request a copy
[img] Text (EM-2024-2022053-Attachment)
EM-2024-2022053-Attachment.pdf
Restricted to Registered users only
Download (1MB) | Request a copy
[img] Text (EM-2024-2022053-complete)
EM-2024-2022053-complete.pdf
Restricted to Registered users only
Download (3MB) | Request a copy
[img] Text (EM-2024-2022053-summary)
EM-2024-2022053-summary.pdf
Restricted to Registered users only
Download (431kB) | Request a copy

Abstract

This research aims to find out whether the variables of consumer satisfaction and brand equity have an influence on the decision to repurchase gallon bottled drinking water (AMDK) from the AQUA brand. The population used in this research is consumers of bottled drinking water (AMDK) gallons of AQUA and who have repurchased bottled drinking water (AMDK) gallons of AQUA in the last month. The sampling technique for this research used a purposive sampling technique and using multiple linear regression analysis techniques with a sample of 133 samples. The research results obtained are that consumer satisfaction and brand equity have a significant positive effect on repurchase decisions on AQUA gallon bottled drinking water (AMDK).

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Customer Satisfaction, Brand Equity, Repurchase Decision
Subjects: H Social Sciences > HB Economic Theory
Divisions: Theses - S1 > Management Study Program
Depositing User: William Jonathan
Date Deposited: 22 May 2024 02:36
Last Modified: 06 Nov 2024 06:28
URI: http://eprints.ukmc.ac.id/id/eprint/12314

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.