Pengaruh Website Quality terhadap Keputusan Pembelian di E-commerce Tokopedia

Julian, Yvonne (2024) Pengaruh Website Quality terhadap Keputusan Pembelian di E-commerce Tokopedia. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to prove and analyze empirically the impact of system quality, information quality and service quality that is part of website quality on purchasing decisions in e-commerce Tokopedia. The data collection technique used is non-probability sampling with purposive samplings. The sample size used was as many as 100 respondents who were a community making purchases through Tokopedia. The analysis was done using double linear regression analysis using SPSS version 25. With the results of the research, the system quality and service quality have a positive and significant effect on the purchase decision in e-commerce Tokopedia. Meanwhile information quality has a positive but not significant effect on the purchase decision in e-commerce Tokopedia. Keywords : Website Quality, Purchase Decisions, E-commerce

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