Pengaruh Hedonic Shopping Motivation terhadap Impulse Buying Produk Sepatu Crocs secara Online

Hillary, Allicya Willma (2024) Pengaruh Hedonic Shopping Motivation terhadap Impulse Buying Produk Sepatu Crocs secara Online. Undergraduate thesis, Universitas Katolik Musi Charitas.

	Text (Cover) EM-2024-2022081-cover.pdf Download (931kB)
	Text (Abstract) EM-2024-2022081-abstract.pdf Restricted to Registered users only Download (222kB) | Request a copy
	Text (Table of Content) EM-2024-2022081-tableofcontent.pdf Restricted to Registered users only Download (173kB) | Request a copy
	Text (Chapter 1) EM-2024-2022081-chapter1.pdf Restricted to Registered users only Download (580kB) | Request a copy
	Text (Chapter 2) EM-2024-2022081-chapter2.pdf Restricted to Registered users only Download (269kB) | Request a copy
	Text (Chapter 3) EM-2024-2022081-chapter3.pdf Restricted to Registered users only Download (216kB) | Request a copy
	Text (Chapter 4) EM-2024-2022081-chapter4.pdf Restricted to Registered users only Download (467kB) | Request a copy
	Text (Conclusion) EM-2024-2022081-conclusion.pdf Restricted to Registered users only Download (145kB) | Request a copy
	Text (Reference) EM-2024-2022081-reference.pdf Restricted to Registered users only Download (168kB) | Request a copy
	Text (Attachment) EM-2024-2022081-attachment.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text (Complete) EM-2024-2022081-complete.pdf Restricted to Repository staff only Download (4MB) | Request a copy
	Text (Summary_id) EM-2024-2022081-summary_id.pdf Restricted to Registered users only Download (413kB) | Request a copy

Abstract

This study aims to prove the effect of adventure shopping, value shopping, idea shopping, social shopping, gratification shopping, and role shopping on impulse buying Crocs shoe products online. The population in this study are consumers who have purchased Crocs shoe products online. The sample used was 96 respondents using purposive sampling method. The results of this study indicate that partially adventure shopping, value shopping, idea shopping, social shopping, and role shopping have a positive but insignificant effect on impulse buying Crocs products online, while gratification shopping has a positive and significant effect on impulse buying Crocs products online. Then, simultaneously adventure shopping, value shopping, idea shopping, social shopping, gratification shopping, and role shopping have a joint effect on impulse buying Crocs shoe products online.

Actions (login required)

View Item