PENGARUH COMPUTER SELF-EFFICACY, SOCIAL INFLUENCE, DAN RELATIVE ADVANTAGE TERHADAP MINAT PENGGUNA CLOUD ACCOUNTING DI KALANGAN UMKM KOTA PALEMBANG

Heston, Nial (2024) PENGARUH COMPUTER SELF-EFFICACY, SOCIAL INFLUENCE, DAN RELATIVE ADVANTAGE TERHADAP MINAT PENGGUNA CLOUD ACCOUNTING DI KALANGAN UMKM KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to determine the influence of computer self-efficacy, social influence, and relative advantage (represented by business people) on interest in accounting cloud users with a focus on MSMEs in Palembang City. This research is a type of quantitative research and the data used is primary data. The population in this research is MSMEs in Palembang City. The sampling technique used was the probability sampling method using simple random sampling technique or simple random sampling and obtained 81,476 samples with a sample size of 100 samples. The results of this research show that social influence and relative advantage have a positive and significant effect on interest in accounting cloud users, while computer self-efficacy has no effect on interest in accounting cloud users.

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