Pengaruh FoMO dan Diskon Terhadap Keputusan Pembelian Produk Scarlett Pada E-Commerce Shopee

Afiana, Afiana (2024) Pengaruh FoMO dan Diskon Terhadap Keputusan Pembelian Produk Scarlett Pada E-Commerce Shopee. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to examine and analyze the effect of fomo and discount on purchasing decesions for Scarlett product on Shopee e-commerce. The data used is primary data and secondary data. The population in this research are consumers who buy Scarlett products through the Shopee online shopping application. The sampling technique usen in this research was the purpose sampling method and obtained 100 respondents and total of 100 samples. Hypothesis testing is carried out using multiple regression analysis. The result of this research show that fomo and discounts have a positive and significant effect on purchasing decisions for Scarlett products on Shopee e-commerce.

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